Why Unfollowers are a Blessing in Disguise
Chances are, at some point in your online life, someone has unfollowed, unsubscribed, or unfriended you. It's an unfortunate fact of life, especially for bloggers and those who spend a large amount of time and energy on their online presence. I used to get really bothered when someone unfollowed me, or more recently, when someone unsubscribes from my email list (because I can actually see who is doing it). I've heard other bloggers say that they've downloaded apps that tell them who unfollowed them on Twitter, and try as they might, they just can't look away.
I've heard it all.
But here's the thing - it's actually a really great thing when someone unfollows you. Sure, it might not feel great. Especially if that person was someone you thought you had some sort of working relationship with. But the fact of the matter is, if no one is unfollowing you, something might be weird.
You're not for everyone
You know that old Eminem quote "You've got enemies? Good. That means you stood up for something in your life." right? Well, it sort of applies here. I mean, think about it, if people are unfollowing you, that just means that you're finding your true voice and your brand vision is getting clearer.
No blogger is a jack of all trades - and you shouldn't try to be! The point of defining a niche is that you're weeding out people that don't want to read your stuff in order to create a better atmosphere for your ideal audience. Which brings us to our next point...
You're finding your ideal audience
Like I said before, finding your ideal audience is a key reason to narrow down your blog's niche. If people are unfollowing you, it just means that they're not in your ideal audience demographic. They aren't the people that will buy your products, interact with you on social media, or subscribe to your email list. Basically, they're just dead weight numbers. Sure, that's a bit blunt, but it's the truth. If they unsubscribe or unfollow you, then chances are they weren't there for the long haul anyways.
You're giving people what they asked for
Once again, when you narrow down your niche, you're giving your audience what they asked for. To put it plainly, if the person who unfollows didn't ask for this (maybe they started following you a long time ago, or maybe they only followed you for a giveaway - it happens) then they're not going to want to stick around.
You're making friends
Chances are, for every person that unfollows you, you've probably got five more people that follow you and are genuinely interested in what you have to say and the content you're sharing. You have more time to genuinely connect with your readers and your community who are there for your content.
Don't take it personally
Above everything else, don't take it personally. In the grand scheme of things, that one person that unfollowed you doesn't have a bearing on your wellbeing. I know that the first place your mind goes when you see that you lost a follower or subscriber is "Oh no, they hate me!"
I promise that's not it.
If you re-brand your blog, or start narrowing down your niche or writing different kinds of posts, it's not going to jive with everyone. Your audience isn't going to grow and evolve at the same rate you are - it's to be expected. We're all different people.
[wc_divider style="solid" line="single" margin_top="" margin_bottom=""]
When unfollowers aren't a good sign
So, we've spent this whole post talking about why unfollowers are actually a good thing. But, real talk, if you followers are dropping like flies, it may be indicative of bigger problems.
If you've been losing a lot of followers, or your growth has been stagnant, there may be a few factors to consider.
- You don't post enough.
If you only post things once a month, no one is going to want to continue following you, because they never have any idea when or what you're going to post. And it's likely that they forgot who you were or why they followed you in the first place. Try developing a comprehensive social media strategy to fix this issue.
- You post too much.
On the other side of the issue, if you post absolutely everything with very little strategy or thought, you might be turning people off as well. Work to develop aesthetics and brand guidelines for your social media channels, and save anything else for your personal accounts.
- Your niche is too broad.
If you constantly post about things that are all over the spectrum, people aren't going to be able to identify with your blog posts. This will lead to less people following you, since they only like a tenth of your content. Work to narrow down or define your niche, and you'll see instant results in growth and engagement.
- You're too sales-y.
If you only post self promotional things on social media, people are going to get really sick of it really fast. You have to mix sales-y posts with personal posts to humanize your brand, otherwise no one is going to care once you start pitching to them.